The full-time Advancement Director reports to the Principal and is responsible for the overall planning, management, coordination, and evaluation of the enrollment management, development, communications, and constituent/public relations program of the school - activities that create a supportive climate for enrollment and fundraising. This is an all effort to provide sufficient resources to ensure the school can achieve its mission
SPECIFIC RESPONSIBILITIES Enrollment Management Work with the Principal and School Board to plan, manage and implement goals as it relates to the marketing, recruitment, and retention of students. Work with the administrative team to successfully plan and execute: open houses, campus visits, tours, registration processes, etc. Coordinate the external and internal marketing efforts and initiatives that attract and retain students Plan, collect data, make projections, and report enrollment management data Development Responsible for the planning, management, and implementation of all fundraising initiatives Plan, manage, and implement annual giving, major gifts, and events. This includes, but is not limited to, prospect identification and research, cultivation, solicitation, gift processing, acknowledgments, and stewardship Educate and engage key volunteers in implementing mission-based fundraising Works to create and support a culture of philanthropy within the school Governance and Strategic Planning Work with the Principal to promote understanding, acceptance, and support of the vision, mission statement, and strategic plan of the school Set priorities to meet annual goals Work closely with the advancement committee of the board to set and achieve goals and objectives, especially as it relates to the strategic plan Communications Responsible for setting and maintaining branding, professional writing, and design standards for school communications. This includes but is not limited to: Signage, school merchandise, promotional materials, etc. Print publications, including school newsletter/magazine, annual report, marketing materials, giving program brochures, admission materials, and direct mail pieces Electronic communication, including website and email Frequent Interactive Social Media posts: Facebook, Instagram, Twitter, etc Media relations, including advertising and press releases in local newspapers and local media coverage of school events Constituent Relations Identify, recruit, and engage volunteers, including prospects, parents, alumni, grandparents, clergy, students, faculty, administrative staff, etc. Volunteer planning and management Building relationships with the four partner parishes Work closely with the school board, staff, and volunteers to assist them in the activities Build an alumni network Seek third-party recognitions, grants, special funding, etc. Operations Database planning: data acquisition and management Database management: oversee the management of databases as it relates to enrollment management and development, especially updating and maintaining the alumni database Other duties as assigned by the Principal QUALIFICATIONS Experience in enrollment management, development, sales, marketing, communication, and volunteer management, preferably in the field of education Ability to appreciate and communicate a passion for Catholic education Demonstrated leadership and effectiveness in developing and accomplishing organizational goals Ability to build a team, efficiently recruiting and managing volunteers Superior communication skills, ability to conceptualize and execute strategic plans, the ability to interact confidently and effectively with school staff, students, donors, trustees, school administration, the media, and alumni Experience in a not-for-profit/education environment is preferred A minimum of a Bachelor’s degree in a related field HOW TO APPLY Send resume, cover letter, and list of three references to: kcolella@christtheteacher.org