De La Salle Collegiate High School is seeking a candidate for the Director of Admissions position. De La Salle is an all-boys Lasallian Catholic high school with an enrollment of approximately 600 students. It is run by the De La Salle Christian Brothers. Founded in 1926, the school was located on the east side of Detroit before moving to its current location in Warren, Michigan in 1982. The Five Core Principles of Lasallian Schools (Quality Education, Inclusive Community, Concern for the Poor/Social Justice, Respect, Faith), when used together, make up our DNA that is specifically us.
The Director of Admissions oversees all aspects of admissions, recruitment, and financial aid and will direct the admissions process from inquiry through enrollment. The Director will lead a collaborative effort to develop and implement both short-term and long-term recruitment strategies to ensure De La Salle Collegiate meets enrollment objectives.
The ideal candidate will be a data-driven decision-maker, an experienced admission and financial aid professional, and a creative leader in admission, recruitment, and retention. The Director will develop and lead inclusive outreach efforts to attract families to the school and ensure that De La Salle Collegiate continues to enroll promising students who both thrive as part of the school community and in turn contribute to the community as a whole. The Director will engage in effective community outreach to expand De La Salle Collegiate’s excellent reputation in the region.
The Director should be a team player who has a warm collaborative nature, positive energy, sense of humor, possess superior organization and prioritization skills and is self-motivated in the completion of his/her work. She/he will have exceptional communication and interpersonal skills including outstanding writing and public speaking skills and the ability to interact comfortably with a variety of people. This person will have a genuine empathy for prospective families and an awareness of expectations and deliver admissions decisions in a manner that is honest, caring and diplomatic. The Director should be accessible and approachable.
Essential Duties and Responsibilities
The essential functions include, but are not limited to the following:
Develops a comprehensive plan to promote De La Salle Collegiate to prospective incoming students, transfer students, and parents.
Assists in the development and maintenance of the admissions office’s recruitment and marketing plan with the purpose of promoting the school’s visibility and general recruitment efforts.
Develops and monitors statistical reports to enhance recruitment strategies, yield management, forecasting, and operational efficiency.
Works closely with the Director of Marketing to develop the overall marketing campaign for the school and works strategically with the school’s constituents to ensure an integrated, engaging and effective identity.
Organizes and coordinates the annual Open House for prospective students and their parents.
Develops a school visitation program (i.e. campus tours, etc.) for prospective students and families.
Manages a Tour Guide program-including selection and training of De La Salle Collegiate student guide/hosts for recruitment/admissions events.
Develops a regional recruitment program for elementary and middle school principals, guidance counselors and teachers as well as pastors and Directors of Religious Education.
Establishes and publishes criteria and notification process for admissions decisions status of students.
Lead and develop a communications plan with prospective families to move them from inquiry to enrollment.
Organizes the registration for new students.
Conducts any and all appropriate marketing research with an eye to increased enrollment and retention.
Develops a comprehensive International Student Recruitment and Admissions process.
Works closely with the Director of Operations to plan and coordinate the financial aid application process for incoming freshman and transfer students including the notification process.
Manage the admissions staff including providing clear communication regarding responsibilities, practices, and feedback.
Manage the admissions budget.
Minimum Qualifications (Knowledge, Skills, and Abilities)
Bachelor’s degree in a relevant area (advanced degree a plus).
Previous progressive leadership experience in high school or college admissions, school administration, or sales and marketing.
Proven success in strengthening enrollment or membership or increasing market share by creating and implementing a systematic and strategic approach toward generation of new applicants or clients.
High-level analytical and organizational skills and a demonstrated ability to plan strategically.
Excellent public speaking skills.
Ability to work collegially within a team of educational leaders.
Possess high energy, attention to detail, and the ability to organize effectively.
School Admin software experience preferred.
Hold and maintain a valid driver’s license with no serious violations.
The ability to travel and work nights and weekends as necessary.
If interested, please send your resume to firstname.lastname@example.org.