Associate Director of Advancement for Communications & Marketing, Digital Content and Engagement
About College of the Holy Cross:
Founded in 1843 in Worcester, Massachusetts, the College of the Holy Cross is among the nation's leading liberal arts institutions. A highly selective, four-year, exclusively undergraduate college of 3,100 students, Holy Cross is renowned for offering a rigorous, personalized education in the Jesuit, Catholic tradition.
Holy Cross highly values the unique skills, perspective, talents and passion that each employee contributes to its learning community. To work at The College is to accept an invitation to participate in the growth and development of all campus members, students, faculty and staff. The College's commitment to diversity is an important feature of the Holy Cross education. Informed by the presence of diverse interpretations of the human experience, Holy Cross is building a community marked by freedom, mutual respect, and civility. We seek others who support our values of diversity and inclusiveness. Job candidates of all diverse backgrounds who embrace the open and inclusive culture of Holy Cross are welcome and encouraged to apply.
The Associate Director serves as strategic and operational partner to the Director of Advancement Communications and Marketing. This position assists the Director in developing strategy, planning and executing digital content and communications for Advancement (Development, Fundraising, Stewardship and Events, and Alumni engagement) to provide a world-class digital experience for alumni, donors and friends. A critical team member, the Associate Director explores, creates and manages the implementation of innovative approaches to engage donors in unique digital experiences.
In collaboration with the Director and Advancement teams, the Associate Director assesses needs and recommends strategies and approaches to enhance engagement on digital platforms and channels; creates and manages multimedia content and experiences; as part of a team, coordinates and implements strategy, content generation and engagement on social media, including Facebook, Twitter, Instagram and LinkedIn; manages production of and provides administrative and creative support related to digital communications and engagements, from solicitations, invitations and e-newsletters and notifications to virtual seminars, presentations and gatherings; and maintains the Advancement website.
The Associate Director provides data and analyses on the impact and effectiveness of digital campaigns as well as on social media channel/content and website engagement. Proactively stays informed about emerging trends and products related to digital marketing and communications for Advancement.
The Associate Director is the department point person for iModules, Drupal and engagement platforms such as Thank View. (Experience with iModules or Salesforce, Drupal, Dreamweaver, Apple and Adobe Creative Suite apps, and social media platforms.)
Major Areas of Responsibility
Under leadership of Director, guides strategy, planning and execution of online, email and digital marketing and communications campaigns. Collaborates with Advancement offices to assess strategic needs for digital engagement and opportunities to enhance online experiences; and develops digital content and multimedia assets that support communications campaigns as well as advance department goals and strategic priorities. Curates content for Advancement offices and campaigns. Responsible for assessing those efforts.
Directs the ever-increasingly important strategic use of social media platforms to drive engagement and connection with critical audiences and constituencies. (Primarily Facebook, Twitter and Instagram)
This position supports all functions within Advancement?Stewardship & Events, Alumni Relations, Development, the Crusader Athletics Fund, Parent Giving, and the Holy Cross Fund. On occasion this position supports the President's Office, the Provost's Office, Student Affairs, Chaplains, and Athletics with special projects.
With the Director, the Associate Director oversees the schedule for all communications and solicitations to alumni and parents. (Planning and oversight)
With the Director and the Office of College Marketing and Communications, ensures proper implementation of the College's brand and visual representation. Solid design and multimedia production skills as they relate to digital and email marketing as well as video and audio production and editing.
The Associate Director maintains the department's website, including targeted and the campaign websites.
Serves as the resident expert on the office's digital communications platform (iModules) and web platform (Drupal), and provides technical expertise and guidance on matters related to online branding and web analytics.
5-7 years of experience in digital communications and marketing; experience in nonprofit fundraising preferred. .
Ability to synthesize and present ideas, information and storytelling in a digital environment.
Strong experience with creating and managing digital/multimedia content, including handling all pre- and post-production requirements, including scripting, storyboarding, lighting, shooting video and recording audio, editing, and integrating graphics and text, and outputting final product for different platforms.
Strong experience with social media platformschannels to drive engagement. (Instagram, Facebook, LinkedIn, Twitter).
Strong writing skills.
Proficiency in Photoshop Adobe Creative Suite applications or similar tools for image sizing and editing, graphic generation and video and audio production for the website and emails.
Experience juggling multiple complex projects at once, project management and meeting deadlines.
Experience in web design, architecture and usability. Familiarity with FLASH, HTML and, XHTML. Demonstrated use of content management systems (Drupal).
Knowledge of marketing analytics and data-driven decision-making.
Experience in fundraising or alumni relations a plus.
Experience with iModules and experience using a CRM a plus.
Ability to work as positive and energetic member of a team. Self-starter and good relationship builder. A can-do spirit. Curious, Entrepreneurial.
Interest in the work and mission of Holy Cross is important to success in this position.
Bachelor's degree required. Master's degree in communications or marketing preferred.
Ability to travel, work nights and weekends.
This is a full-time, exempt level position
The College of the Holy Cross is a private, Jesuit Catholic, undergraduate institution serving approximately 3,100 students. Founded in 1843, Holy Cross is the oldest Catholic college in New England and has a tradition of academic excellence. It is located atop Mount Saint James in Worcester, Massachusetts. The picturesque, 174-acre campus is an award-winning and registered arboretum.
Worcester is a city of approximately 170,000 people centrally located in the Commonwealth of Massachusetts. It is approximately one hour from Boston, Hartford, and Providence, and three hours from New York City. Worcester is known as the Heart of the Commonwealth. Worcester offers many cultural and recreational opportunities.
The College is an Equal Employment Opportunity Employer and complies with all Federal and Massachusetts laws concerning Equal Opportunity and Affirmative Action in the workplace.
A member of the Higher Education Consortium of Central Massachusetts (HECCMA).
The College of the Holy Cross is a highly selective Catholic liberal arts college in the Jesuit tradition. It enrolls about 3,000 students and is located in a medium-sized city 45 miles west of Boston. The College seeks faculty members whose scholarship, teaching, advising, and on- and off-campus service demonstrate commitment to the educational benefits of a richly diverse community. Holy Cross aspires to meet the needs of dual-career couples, in part through its membership in Higher Education Consortium of Central Massachusetts (http://www.heccma.org) and the New England Higher Education Recruitment Consortium (https://new-england.hercjobs.org/)
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ABOUT COLLEGE OF THE HOLY CROSS: Founded in 1843 in Worcester, Massachusetts, the College of the Holy Cross is among the nation's leading liberal arts institutions. A highly selective, four-year, exclusively undergraduate college of 3,000 students, Holy Cross is renowned for offering a rigorous, personalized education in the Jesuit, Catholic tradition. Holy Cross highly values the unique skills, perspective, talents and passion that each employee contributes to its learning community. To work at The College is to accept an invitation to participate in the growth and development of all campus members, students, faculty and staff. The College's commitment to diversity is an important feature of the Holy Cross education. Informed by the presence of diverse interpretations of the human experience, Holy Cross is building a community marked by freedom, mutual respect, and civility. We seek others who support our values of diversity and inclusiveness. Job candidates of all diverse backgrounds who embrace the open and inclusive culture of Holy Cross are welcome and encouraged to apply.