Provides work direction to: Marketing & Development Coordinator, Administrative Assistant to Communications, School Administrative Assistant
Receives work direction from: Pastor, Parish Administrator
FLSA: Exempt, executive test
Hours: Full-time, 12 months, 40+ hours per week
Schedule: Primarily Monday-Friday
Schedule may vary based school needs; occasional evening and weekend time will be necessary.
Benefits eligible: Yes
Last revision: 4/3/2019
Job Purpose: To provide for the planning, management, coordination, implementation and evaluation of school growth, integration and communication including activities that increase school enrollment, sponsorship and fundraising all the while supporting the mission of the school.
School Mission: Guided by our Roman Catholic faith, St. John the Baptist Catholic Montessori School prepares students to live out the Gospel message, achieve academic excellence, and joyfully lead by faith, virtue, and reason.
Statement on Working for the Catholic Church: Employment in and by the Catholic Church is substantially different from secular employment. Church employees must conduct themselves in a manner that is consistent with and supportive of the mission and purpose of the Church. Their behavior must not violate the faith, morals or laws of the Church or the Archdiocese of Saint Paul and Minneapolis, such that it can embarrass the Church or give rise to scandal. It is required that this employee be a Catholic.
ENROLLMENT & MARKETING
Establish marketing and enrollment goals.
Responsible for planning, management, and implementation of marketing, recruitment, and retention of students.
Develop and manage innovative marketing programs that drive market awareness and demand for the school’s programs and offerings.
Direct public relations and admission events (this includes open houses, special events, tours, re-registration, etc)
Maintain the prospective student enrollment funnel. Direct all prospecting, presenting, and closing efforts needed to admit and retain new students into the school.
Collaborate with the pastor, parish administrator, principal in the administration of tuition assistance.
Conduct market research and analysis.
Plan, collect, make projections and report enrollment management data.
Evaluate the effectiveness of marketing programs
Improve the school’s online presence. Oversee website development, focusing on SEO, and social media marketing (included but not limited to Facebook, Twitter, Snap Chat, Instagram)
Act as an advocate and spokesperson for the school in the local community, the Archdiocese of St. Paul and Minneapolis, the Minnesota Montessori Network, the Catechesis of the Good Shepherd USA, professional organizations, and the nation.
Acquisition, implementation, and management of the school’s recruitment and enrollment.
Facilitate and lead outreach and recruitment events.
Assist the School Advisory Council in the setting and meeting of marketing goals.
Ensure that the website and print marketing materials are up to date and utilize successful marketing strategies.
Disseminate press releases, the school’s annual report, and other strategic communications to ensure local community exposure and support for the school.
Direct the development of the school’s annual report.
Clearly articulate and promote a strong case of need for philanthropy and builds opportunities to create and sustain a culture that understands the relationship between philanthropy and a Catholic Montessori education.
Create and implement a Sponsorship/Partnership program
Oversee management of gift processing and donor acknowledgment, the donor database, and financial reporting.
Seek and apply for grants that help to advance the school’s mission.
Responsible for fundraising goals and oversee fundraising activities for the school.
Share Campaign, or other Annual Fund campaign
Gala (as related to school-specific needs and participation)
Manage the annual fund and work to meet annual fund goals.
Database planning and management of volunteers, past parents, and alumni.
Carry out a communication plan of activities that support relationships between the school and its external constituents (i.e., trustees, alumni, alumni parents, parents, donors, and friends) which support private giving to the school.
Work collaboratively and creatively with the Pastor and Principal to position development opportunities and integrate messages in publications, grant submissions, reports, and collateral materials for cultivating and stewarding donors.
Work collaboratively with the School Advisory Council and key constituents including the parish council, finance council, alumni, grandparents, parents, friends, and community members through (acknowledgment and relationship-building) cultivation efforts.
In collaboration with the principal, develop and implement a short and long-term advancement plan to meet established development goals and objectives. This includes, but is not limited to:
strategic initiatives for securing major gifts,
corporate and foundation grants,
implementing a robust alumni giving program,
defining stewardship and prospecting tactics,
enhancing special fundraising/cultivation events, and
developing new approaches to supporting traditional advancement initiatives.
Communicate with correct persons in order to expand communication within the school and the larger community. Includes but not limited to the bulletin, school newsletter, marketing materials, brochures, direct mailings, press releases, local media coverage of school events
Assist as needed with volunteer activities.
Facilitate planning and managing volunteers by identifying, recruiting and engaging volunteers including enrollment, parents, alumni, grandparents, students, staff, new prospects, etc.
Collaborate with Principal and Strategic Plan to set priorities to meet annual goals.
With the parish administrator, build and manage the Advancement budget.
Bachelor’s Degree required.
Certificate in Fundraising, Non-profit Develop, or other advanced degree preferred.
Minimum of 3 years experience in marketing and/or fundraising required. Experience in Catholic school or Catholic non-profit preferred.
Must include major gift ($25,000 and above), planned giving, and annual fund experience.
Must include fundraising event experience.
Demonstrated success of ability to develop, plan and execute marketing and fundraising initiatives.
Adhere to the mission of St. John the Baptist Catholic Montessori School.
Be a practicing Roman Catholic.
Love God and desire to share their faith with others.
Love children and desire to help them in their personal character, virtue, and faith development.
Ability to explain and promote the Montessori philosophy of education.
Ability to explain and promote Catechesis of the Good Shepherd.
Ability to explain, enhance, and promote the Catholic Identity of the school.
Demonstrate knowledge of or experience in finance and institutional advancement.
Possess technology skills that assist the management of the school.
Establish and maintain cooperative relationships with parents, students, parishioners, volunteers, and staff.
Demonstrate excellent spoken, written, and interpersonal communication skills.
Demonstrate a management style that encourages mutual respect, collaboration, and open communication.
Able to be flexible and work as part of a cooperative team.
Utilize good judgment, a professional demeanor, and solid problem-solving skills to handle multiple tasks under interruption.
Maintain professionalism in speech, dress, action, and confidentiality.
Be able to work under pressure and meet deadlines.
Be willing to identify and respond to the school’s advancement needs.
Proficiency in word processing, spreadsheets, MS Publisher, PowerPoint and other computer programs as necessary.
Good technology skills, including web content management skills
Ability to work independently with minimum supervision and direction.
Comfortable speaking about the mission and vision of the school with potential sponsors.